Yoga Master Tao Porchon-Lynch gets Honored at the United Nations

November 18, 2016–Although 98-year-old yoga master Tao Porchon-Lynch never considered herself an “entrepreneur,” she certainly has been one and was celebrated as such at the 2016 Women’s Entrepreneurship Day (WED) at the United Nations. In addition to being a top couture model and Vice President at Unitel TV in the 1950s helping to lay the groundwork for TV in places like India, she was an early international film distributor, publisher of one of the first wine newspapers in America, a co-founder of the American Wine Society (and a Vice President still today), founder of the Westchester Institute of Yoga, President Emeritus & Program Director of the Yoga Teachers Association, and so much more! This WED honor is well deserved.

Tao joined other trailblazers including Mindy Grossman (CEO of HSN, Board of Directors UNICEF, National Retail Federation), Kay Koplovitz (Founder of USA Networks, The Syfy Channel, Co-Founder and Managing Director of the Springboard Fund, Board of Directors of CA Technologies, ION media and Time Inc.), Sandra Lee (Philanthropist, Author, TV Personality & Editor In Chief of Sandra Lee Magazine), Randi Zuckerberg (Founder and CEO of Zuckerberg Media, host of Dot Complicated on SERIUSXM Business Radio and New York Times bestselling author of Dot Complicated and DOT!), Yue-Sai Kan (Emmy-winning Television Host & Producer, Founder of Yue-Sai Cosmetics, Best-selling Author & Philanthropist), Loreen Arbus (President/Founder of Loreen Arbus Productions, Inc., and The Goldenson-Arbus Foundation), Kate Rogers (CNBC, Small Business & Entrepreneur Reporter), Bobbi Rebell (Author How to be a Financial Grownup, Reuters Money Columnist, Chief Television Correspondent & Anchor, Business Video Thompson Reuters), among others. Tao’s student and biographer, Teresa Kay-Aba Kennedy, moderated the panel with Tao, Joan Hornig (Founder of Joan Hornig Jewelry) and Rachel Cohen Gerrol (Co-Founder of Nexus Global Youth Summit, PVBLIC Foundation & The Survivor Initiative).

With a variety of days dedicated to various causes, one might ask – Why does the world need a Women’s Entrepreneurship Day? Consider then, that women perform 66% of the world’s work, yet earn 10% of the world’s income. At the same time, they account for 85% of consumer purchases and control $20 trillion in worldwide spending. The WED mission is to empower the 4 billion women across the globe to be catalysts of change, and uplift the 250 million girls living in poverty globally. In addition to the mission of empowerment, they are committed to gathering a think tank of inspiring women leaders who can amplify the message of expanding businesses with social-good initiatives in communities around the world. Remember if you’re looking to start a business there are a number of factors to consider with one being how to get a good business credit whilst starting off as a new business, you can click here to find out more. That’s just one example of something that new business people need to think about. Getting the values of their business known and out into the public is important and can be done through the medium of video; check this out for some ideas – https://www.jackrabbitjakarta.com/3-types-of-videos-that-every-business-can-use/. They also need to consider how they’re going to start making money. Businesses are expensive to set up, so it’s important that entrepreneurs get a return on their investment pretty quickly. One way of increasing their success is by ensuring that they’re making full use of marketing. Recently, search engine optimization has been popular for smaller businesses to get their name out there. Perhaps some entrepreneurs might want to incoporate some seo services into their marketing strategy pretty soon to help them build their brand. A final important thing would be to make sure they are storing their money in a reliable bank account, using modernized banking methods and therefore as banks like Atlantic Union Bank would suggest to “bring your Business banking to the future” to avoid as little mistakes with your credit and business funds. Things like that should help a new entrepreneur to experience success.

Much admiration and thanks to visionary Founder & CEO of WED, Wendy Diamond! View pictures below from the 2016 event.

Can you keep up with Tao? Be sure to leave your comments and spread the light by sharing this link and these hashtags: #ThisIs98 #TaoExp #TaoPorchonLynch. If you haven’t already, order Tao’s long-awaited autobiography, Dancing Light: The Spiritual Side of Being Through the Eyes of a Modern Yoga Master.

Contributed by Teresa Kay-Aba Kennedy of www.IAmPowerLiving.com and www.PowerLivingMedia.com. President of Power Living Enterprises, Inc., Terri is a Harvard Business School-trained Strategist, Certified Meditation & Yoga Teacher, and Master Coach recognized as a “Young Global Leader” by the World Economic Forum. Her mission is to raise the consciousness of the planet through transformative tools, experiences and content. As a coach, she specializes in helping people de-stress, realign and realize authentic success. After a corporate media & technology career, she founded the first yoga studio in Harlem and served six years on the Board of Yoga Alliance (including Chair and interim CEO). Called “smart with a heart,” she has been featured in media around the world including the cover of Yoga Journal and in Oprah’s book, Live Your Best Life! Along with her mother, Columbia University-trained journalist Janie Sykes-Kennedy, Terri is a co-author of Tao’s award-winning autobiography, Dancing Light: The Spiritual Side of Being Through the Eyes of a Modern Yoga Master. Terri and her mom are working on the Tao Legacy Project, capturing Tao’s wisdom and teachings in various formats, A sought-after speaker and avid photographer/videographer with a love for storytelling, Terri often travels with Tao moderating conversations on her life, assisting in yoga workshops and documenting their experiences.